Hey everyone out there. This is Priyam Asthana, a senior at Virginia Tech doing my bachelors in food science and technology(FST) with a minor in business. This blog is specifically started to notice the processed and packaged food trends in US, UK, Canada , South Americas and Australia and applying those concepts to the Asian subcontinent specifically India. These concepts cannot be applied directly as India is not a monopolistic economy like most of the west. The Indian market is diverse and quiet blended with developing lifestyle and culture. This blog has nothing to do with cooking food or finding new microwave recipes. As we say it in Virginia Tech (VT) "We are food scientist we don't cook we formulate food".
